安吉斯是全球成长速度最快的市场营销传播集团。在媒体传播领域里有安吉斯媒体集团(Aegis Media), 旗下公司在中国市场包括有凯络媒体(Carat)、伟视捷媒体(Vizeum)、凯伦传媒(Heartland)/博视达户外媒体服务公司(Posterscope)、知世安索帕数字传播营销(wwwins Isobar)以及安布思沛(iProspect)。安吉斯为英国伦敦证券交易所上市公司。
凯络媒体(Carat)，创立于1968年, 为全球第一家首创专业媒体服务公司。在亚洲区域1,000大客户中有25％为凯络客户。凯络媒体主要为客户提供整合的传播策略服务，包括：媒介计划及购买、传播策略、客户管理、市场调研、互动媒体、户外媒体计划及购买，从而提升客户市场竞争力。
- 凯络媒体刚赢得广告界权威杂志Campaign所颁与的2010年“全球年度最佳广告媒体代理商”荣誉！这是凯络五年来第三度赢得这个荣衔。获奖主要原因，是我们在亚太地区，特别是中国市场上的杰出表现。
- 凯络中国 勇夺第5届中国4A创意金印奖创意媒体商业类媒体企划奖最佳作品
上海市淮海中路1045号淮海国际广场5楼
北京东长安街1号东方广场东方经贸城东2办公楼21楼
广州市环市东路403号广州国际电子大厦27楼
公司网站：
http://www.carat.com
现在我公司正在招聘一位Account Manager,以下是该职位的职位描述，
Responsibilities,
Paid Search (PPC)
· Plan and document SEM campaigns that deliver to marketing objectives while being in budget and on time
· Work with the client to gain approval on the plans including campaign structures, measurement processes, keywords, copy, landing pages & budgets
· Manage and oversee the ongoing campaign optimisation and reporting processes for all in market campaigns for clients ensuring that campaigns deliver to target and are achieving the best possible results
Client Communications
l Working with Client and team members to develop digital performance marketing strategy, primarily PPC focused
l Communicate with Clients the plans and on-going operations while managing expectations and delivery
l Meet regularly with clients to develop a further understanding of their business, update on campaign performance and agree ongoing action plans
l Work closely with the Display & Social teams, when required, to deliver and report on Display and Social Media campaigns
SEO
l Work with our SEO specialist to design and execute the strategy for assigned SEO projects
l Stay up to date with continuing changes in the major search engine
Project Management
l Professionally maintain and manage assigned projects
l Set client expectations with timelines and deliverables upfront
l Show attention to detail on Project management tools
Knowledge Management
l Show passion for keeping up-to-date on Internet marketing industry trends and technology
Contribute to the expanding base of team knowledge in best of breed search engine marketing techniques by keeping abreast of new tools and processes
Requirements,
· A proven track record in digital marketing, ideally with a focus on search marketing.
· Self managing, able to command own workflow.
· Proven ability to build and manage client relationships.
· Ability to manage a team.
· A degree in a marketing and/or business related discipline such as marketing, advertising, business, economics and related.
· 2-4 years experience in SEM and / or digital performance marketing
· Understanding of general marketing concepts.
· Understanding of digital marketing concepts, language and objectives.
· Understanding of performance marketing (search, display and social) and its goals.
· Strong analytical skills.
· Ability to express complex ideas simply and concisely.
· Be able to communicate effectively and build internal working relationships.
· Advanced Microsoft Excel and PowerPoint
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发表于 2013-2-5 10:20:20
